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Jumpstart Announces 2009 Catalyst Award Winners
Most Innovative Advertising in Automotive Industry Celebrated from J.D. Power Roundtable
San Francisco, CA, October 19, 2009 — Last week from the J.D. Power Roundtable, Jumpstart Automotive Group named the seven winners of the annual Catalyst awards, recognizing this year's most remarkable interactive advertising done for auto brands. Winners were selected from across the U.S. and include TBWA\Chiat\Day, Factory Design Labs, Speedshape, Team Detroit\Wunderman, and Saatchi & Saatchi LA.
Selected from over 60 entries, the 2009 Catalyst winners were recognized across six categories: Rich Media, Social Media, New/Emerging Media, Standard Messaging Media, Cross Platform, and Judges Choice.
The winners were selected by a panel of highly respected experts from the automotive marketing and interactive advertising fields, including Scott Bremner, Creative Director, Siltanen and Partners; Jim Elliot, Creative Director, Goodby; Jean Halliday, Detroit Bureau Chief, AdvertisingAge; Eve Maidenberg, VP, Marketing at Jumpstart; Olivier Rabenschlag, Creative Director, TBWA and Chip Reingold, Chief Creative Officer, Blast Radius.
Additionally, Jumpstart Automotive Group opened voting to the public to name the "Best in Show." Voters were asked to pick one from the top fifteen submissions (three finalists from each of the five categories).
The seven winners were:
- Rich Media: TBWA\Chiat\Day for "Ad Pods: Join Group, Cube Party Roundup and Set Preferences" on behalf of Nissan North America
- Standard Messaging: Factory Design Labs for "Truth in 24 Microsite" on behalf of Audi Of America
- Cross-Platform: Speedshape for "2010 Camaro Re-Use" on behalf of Campbell-Ewald and Camaro
- Social Media: Team Detroit\Wunderman for "You Speak Green" on behalf of Ford Motor Company
- New/Emerging: TBWA\Chiat\Day for "Cube Party Roundup: iPhone Application" on behalf of Nissan North America
- Judges Choice: TBWA\Chiat\Day for "Ad Pods: Join Group, Cube Party Roundup and Set Preferences" on behalf of Nissan North America
- Best in Show: Saatchi & Saatchi LA for "Prius iPhone Site" on behalf of Toyota Motor Sales, U.S.A. Inc.
"This year's winners were outstanding — and prove that smart, creative and efficient marketing plays a key role in promoting brands, particularly in tough markets," said Eve Maidenberg, VP Marketing Jumpstart. "We're looking forward to seeing continued growth of the interactive space, and seeing more great work in 2010."
About Jumpstart Automotive Group
The Jumpstart Automotive Group brings together the most diverse audience of in-market automotive shoppers with the industry's most influential auto enthusiast brands to dramatically improve the effectiveness and efficiency of automotive marketing across digital, print, and mobile platforms. Fueled by a passion for performance, the Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. The portfolio of publishing partners include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, CarSoup.com, U.S.News.com, HybridCars, CarGurus, and TrueCar. Additionally, Jumpstart has been on the forefront of behavioral targeting and is now developing leading research and strategic insight products.
Contact:
Sarahjane Sacchetti
Jumpstart Automotive Group
Tel. 415.254.6100
Sarahjane@jumpstartautomotive.com
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