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OMMA Behavioral Conference 2009
Jumpstart's COO, Dillon McDonald, participated on the panel "Saving Detroit One Auto Intender at a Time", which proved to be insightful and beneficial to all attendees.
Panel Description: Every consumer sector is under pressure to identify and convert the right online customer as efficiently as possible, but nowhere are the stakes as high this year as the auto industry. This panel of seasoned marketers use case studies and recent experience to showcase how one challenged segment leverages behavioral tools throughout the two to three month buy cycle. How do auto advertisers identify the best prospects at various points in the publishing funnel and follow them when they aren't comparing models? What role does creative, the timing of offers, and context play in the effectiveness of BT campaigns in the auto world? What are the benchmarks and metrics for success and where and when does behavioral targeting show the most value to the auto industry's media spend?
Click here and go to OMMA Behavioral Feb 2009, Saving Detroit
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