Jumpstart Automotive Group
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Jumpstart Automotive Group Announces Personnel Changes To Serve More Complex Customer Needs
To better serve the needs of automotive marketers' vastly evolving advertising strategies, Jumpstart Automotive Group, part of Hachette Filipacchi Media U.S. (HFMUS), today announced a number of personnel changes within its organization.
Ford Motor Company Dominating the Competition
Jumpstart Automotive Group says Ford trumps primary competitors like Chevy, Toyota and Honda.
Retro style and street-rod flair made PT Cruiser a star
Use an existing small-car platform, mix in some nifty retro styling inside and out, build it in a low-cost country, and command a higher price.
Jumpstart Automotive Highlights Super Bowl 2010 Auto Advertising ROI
Analysis of ad spend versus percent of share gained among car shoppers.
80 Percent of Car Buyers Say They'd Buy American on the Heels of Toyota Crisis
Survey by Jumpstart Automotive Group Reveals New Sales Opportunities for Domestic Automakers.
Automotive Industry Gets Drafted: Jumpstart Unveils Fantasy Showroom Game
Game Lets Auto Influencers Create Fantasy Showrooms, With their "Dream Team" of 2010 Models.
Hachette Filipacchi Media U.S. Appoints Dillon McDonald CEO of Jumpstart Automotive Group
McDonald to Take Helm of HFM U.S.'s Automotive Group in January 2010.
Jumpstart Announces 2009 Catalyst Award Winners
Most Innovative Advertising in Automotive Industry Celebrated from J.D. Power Roundtable.
Jumpstart Adds new Car Pricing Expert To In-Market Community
Industry Innovator TrueCar Chooses Jumpstart for Exclusive Ad Sales Representation.
Government Failing at Fuel-Efficiency Message With 'Cash for Clunkers'?
NEW YORK (AdAge.com) — The government's "Cash for Clunkers" campaign may have been designed to get consumers to trade in gas guzzlers for small, fuel-efficient cars, but many car shoppers are showing interest in trucks despite the feds' promotion. And according to some analysis of the numbers, they're buying them as well.
Online Consumer Demand for Cars Remains Consistent Despite Downturn in Sales
Jumpstart Buyer Intent Index shows "Window Shopping" Pattern of American Consumers Increased Dramatically in the Last Year, Cash For Clunkers Spiking Interest.
Taking Your Internet Advertising To The Next Level
Marketing your dealership used to be so much simpler. There was television, radio, newspaper, and direct mail — and that was it. Those were the days weren’t they. Today, however, with the advent of the Internet, things have changed. Now every dealership, big and small, has to have a Website in order to survive.
HFM U.S. Combines Automotive Assets to Create a New Auto Marketing Solution the Jumpstart Automotive Group
This innovative, fully-integrated organization will greatly improve engagement with automotive enthusiasts and in-market shoppers across digital, print, mobile and other platforms to better serve the automotive industry.
Web Key for Autos
For many consumers, skimping on a new car upgrade has created a lot of pent-up demand. While it's unclear when buyers will be ready to buy autos en masse again, a new report from The Nielsen Co. suggests one of the best ways to reach them now is via online advertising, particularly video.
From Incentives to Bankruptcy, Recent Economic Developments for Auto Brands Provide Direct Boost to Consumer Interest
Jumpstart Shares Findings on Recent Online Response to Chrysler, Hyundai and GM, and Ford.
Jumpstart Automotive Group Launches Highly Targeted In-Market Digital Campaign for Nation's Third Largest Dealer Group, Sonic Automotive
New Partnership Aims to Cut Marketing Costs and Increase Efficiency for Sonic's Expansive Local Dealer Network.
Moving Metal: BT and the Auto Crisis
As the auto industry stalls and sputters out of its worst year in memory, how will the crisis affect online ad planning strategies? Steve Smith at Media Post asked Joe Kyriakoza, vice president of national advertising solutions at Jumpstart Automotive Group, to pop the hood on the current auto ad market for us.
OMMA Behavioral Conference 2009
Jumpstart's COO, Dillon McDonald, participated on the panel "Saving Detroit One Auto Intender at a Time", which proved to be insightful and beneficial to all attendees.
Hachette Filipacchi Media U.S. Names Steve Wilhite President & CEO, Jumpstart Automotive Group
Alain Lemarchand, President and CEO, Hachette Filipacchi Media U.S. (HFM U.S.) and Chairman of the Board of Jumpstart Automotive Group, a wholly-owned subsidiary of HFM U.S., announced today that Steve Wilhite has been appointed President & CEO of the San Francisco-based company.
Auto Brands Experience Dramatic Increase in Ad Campaign Effectiveness When Contextual and Behavioral Targeting Are Combined
From the iMedia Driving Interactive Conference, Jumpstart Automotive Group and AudienceScience announced findings from a case study pinpointing the effectiveness of combined behavioral and contextually targeted display media deployed for advertising campaigns focused on in-market auto shoppers.
Recent Blog Posts
Ford Leaving Competition in the Dust
The recent success Ford is enjoying can't be associated to one thing — because they're doing a number of things right to get them where they are.
BT the Right Way
To maximize potential reach the ideal approach is to find the right audience and target that audience through contextual and behavioral means.
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