Jumpstart Automotive Group
Focus on In-Market Car Shoppers
At any point in time, approximately 4% of the U.S. population is actively shopping for a car or truck. Nearly 85% of these potential buyers use third-party shopping sites to research their future new or used car purchase.
Jumpstart reaches more than 7 million active car shoppers each month across a network of leading automotive website publishers. Our vast reach allows automotive advertisers to tap into the industry's fastest-growing, most diverse source of in-market car shoppers through a single media buy.
Jumpstart reaches these in-market shoppers while they do research through contextual ad placements and extends that reach with behaviorally targeted solutions. Unlike a traditional ad network, which places ads indiscriminately, Jumpstart targets car buyers where they research their purchases, ensuring a high-quality in-market audience.
Why target in-market shoppers?
The average car buyer spends approximately 8 to 12 weeks researching and shopping for a car. This means you have a relatively small window of time during which to influence the consumer buying process. Within those 8 to 12 weeks, about 5% of a consumer's time online will be spent researching vehicles on in-market shopping sites. This concentrated activity offers the perfect opportunity for you to influence behavior favorably via efficient and effective communication strategies. Beyond that, the time spent researching can be used for additional effect by utilizing behavioral 
targeting strategies that will let you continue to engage with your potential customers once they have left the automotive research sites. This ensures that your ads will be in front of an active audience of car shoppers the entire time they are online.
Be more efficient and effective.
How Far Does $100,000 go for an Automotive Advertiser?
The chart below depicts the true cost to reaching an in-market automotive shopper and highlights what the most effective media spend is for your budget.
| Cost Per Thousand Ads Served | # of Unique People Reached* | # of Unique In-Market Shoppers Reached** | Cost per In-Market Prospect | Expense Compared to Jumpstart | |
|---|---|---|---|---|---|
| Magazines | $33.00 | 3,030,303 | 151,515 | $.66 | 20x |
| Network TV | $19.00 | 5,263,158 | 263,158 | $.39 | 11x |
| Newspaper | $18.00 | 5,555,556 | 277,778 | $.39 | 11x |
| General Interest Sites | $12.00 | 8,333,333 | 416,667 | $.24 | 7x |
| Cable TV | $7.00 | 14,285,714 | 714,286 | $.14 | 4x |
| Radio | $5.00 | 20,000,000 | 1,000,000 | $.10 | 3x |
| In-Market Auto Sites*** | $25.00 | 4,000,000 | 3,000,000 | $.03 |
Jumpstart Visitors
Jumpstart visitors viewed more pages in February than users on Yahoo!Autos, Edmunds.com, AOL Autos, Source Interlink and MSN Autos.
Whose Audience is it Anyway?
by Dillon McDonald
Recent changes in an attempt to reach the most lucrative audience are proving to not have the intended effects. Who has the most valuable audience for car manufacturers and dealers?
Publishers
Jumpstart partners with 10 quality, in-market publishers with complimentary strengths.