Ford Leaving Competition in the Dust
The recent success Ford is enjoying can’t be associated to one thing — because they’re doing a number of things right to get them where they are.
Blog: Opinions
June 23, 2010
February 5, 2010
New Territory for Toyota – Playing Defense
Twenty years ago this month James “Buster” Douglas knocked out Mike Tyson in one of the biggest upsets in sports history. Tyson’s loss to Douglas was the first blemish on his otherwise impeccable resume. That unexpected event in sports is what the current Toyota situation is reminiscent of.
December 22, 2009
The Right Way to Play the Incentive Game
The truth behind vehicle incentives is that they don’t differ much in terms of the end goal — which is to create the perception that the manufacturer is discounting the cost of the vehicle.
December 9, 2009
LA Auto Show: Winners and Losers
Last week in LA, the auto show season officially opened with the nation’s first major show of the new model year.
December 8, 2009
Why is Creativity the Subject of So Much Contention in a Creative Industry?
John Noble, one of the more famous Doyle Dane Bernbach Creative Directors used to tell a joke that made account weasels wince.
Fuel: Articles
March 2010
Auto Market Outlook … The Rest of the Story
Through our collection of shoppers, we have examined actions and behaviors over the past 18 months on responses to the madness that has overcome the industry and economy during this time, and how dramatically behaviors and opinions have been altered as a result. Here are some of the trends we’ve observed and predictions to accompany the data.
September 2009
In-Market Shopping Trends – What’s Driving Consumer Awareness of ‘Green’ in the Automotive Industry
The Green conversation in the automotive world has resulted in new policies and standards for fuel efficiency and emissions as well as recent incentives for manufacturers and consumers to become more environmentally friendly.
Cash for Clunkers, An Honest Look
By now, we’ve all heard the good news about Cash for Clunkers. Dealers across the country have indicated that traffic went up and that the program not only worked to sell more fuel-efficient new cars but that it brought other new and used car shoppers into the market.
Twitter for Automotive?
Twitter is booming. Twitter’s growth in the US continues to accelerate at an impressive rate: ComScore reports 4 million unique visitors to the site in February 2009 up 55% from January’s 2.6 million. Their month-over-month growth rate from December 2008 to January 2009 was 33% in the US. Also, comScore’s numbers only reflect website traffic, [...]
Online Consumer Demand for Cars Remains Consistent Despite Downturn in Sales
Jumpstart Buyer Intent Index shows “Window Shopping” Pattern of American Consumers Increased Dramatically in the Last Year, Cash For Clunkers Spiking Interest