Jumpstart #1 on comScore
In the month of November, Jumpstart Automotive Group ranked highest in terms of Unique Visitors across competitive automotive research websites for the second consecutive month.
Blog: Opinions
Sorry, no Opinion posts for 2008.
Fuel: Articles
December 2008
U.S. News Names the 2009 Best Cars for the Money
With the automotive industry in turmoil and consumers guarding every dime, there’s never been a more nerve-wracking time to buy a car. The key to surviving the current marketplace is to stretch your dollars as far as they’ll go.
In Times of Cheap Gas, Hybrid Sales Stall
Fans of hybrid cars say they are not worried by the sudden decline in sales.
In-Market Shopping Trends – Automotive Shopping Trends through the Holiday Season
Automotive Shopping Trends through the Holiday Season – As we approach the end of what has been a financially insecure year for Americans, retailers are prepared for a slower than average holiday season and are using more pricing incentives than ever before to combat it.
December 2008
Automotive Shopping Trends
We have all been inundated by reports from various media publications over the past 18 months that have been following the downward trend of the automotive industry in the United States, particularly as it relates to the domestic brands, formerly known as “The Big Three” of Detroit.
BTSC To Address Vital Industry Backbone
BTSC (Behavioral Targeting Standards Consortium) – The internet advertising industry is going through a massive shift in the delivery of targeted ads, and at the forefront of this change is the often misconstrued practice of behavioral targeting — or in other words, tailoring ads to consumers based on past surfing history.
Growing When Everything is Shrinking
For many of us in the automotive business, the act of watching the evening news, opening the paper, or logging onto our favorite portal has become an exercise in fear and loathing. Each day, we watch the value of our homes tumble, our savings erode, and the business in which each of us has invested so much of ourselves slip deeper and faster than even the most pessimistic of us would ever have imagined six months ago.
In-Market Shopping Trends
During the month of October, Jumpstart audiences heavily viewed domestic brands, Chevrolet and Ford.
Jumpstart launches FollowtheNissanZ.com
Site done in collaboration with Car and Driver, Hot Import Nights, OMD, Tequila and Acme Branding. FollowtheNissanZ.com is a robust microsite complete with an interactive map, user generated content areas and a downloadable widget.
October 2008
What to Expect at the 2008 J.D. Power and Associates Automotive Internet Roundtable
Celebrating its’ 40th anniversary, J.D. Power and Associates is pleased to present this year’s Automotive Internet Roundtable on October 7-9th, at the Bellagio Resort in Las Vegas. For over 23 years J.D. Power has brought together key industry thought leaders to present and discuss “leading edge” topics and issues. This year is no exception. J.D. Power and Associates, in collaboration with Jumpstart Automotive Group and other top automotive industry companies, has assembled a complete and compelling agenda for the Roundtable.
Creatively Speaking
A legitimate worry on the publisher side of the automotive business for a long time has been the quantity of advertising units on each page within their site. Advertisers are looking for more opportunities to reach their audience, but don’t want too much competition, if any, on the same page. Additional ad units for a publisher mean more revenue opportunity, until too many lead to a messy content picture and bad consumer experience.
Leveraging Social Media to Create Velocity for your Brand
Celebrating its’ 40th anniversary, J.D. Power and Associates is pleased to present this year’s Automotive Internet Roundtable on October 7-9th, at the Bellagio Resort in Las Vegas. For over 23 years J.D. Power has brought together key industry thought leaders to present and discuss “leading edge” topics and issues. This year is no exception. J.D. Power and Associates, in collaboration with Jumpstart Automotive Group and other top automotive industry companies, has assembled a complete and compelling agenda for the Roundtable.
August 2008
In a down economy, spend smarter and more efficiently
Steve Wilhite, President of Jumpstart Automotive Group, opened the 2008 THINKTank summit with a frank, but optimistic assessment of the current state of the automotive business.
Cars That Run on Green Beans and Soy Milk
The American auto industry is very big and very complicated. Even in good times, its Byzantine ways are mysterious.
Wiping the Tiers Away
If you’re associated with automotive marketing, it’s likely that you have a keen familiarity with the three tiers of advertising: Tier 1 – national OEMs; Tier 2 – regional dealer associations, Tier 3 – local dealerships.
June 2008
Discussion with Ed Morse Automotive Group – Part II of II
Peter Deiser, Director of E-Commerce for the Ed Morse Automotive Group, concludes his interview on the evolution of Automotive Retail Online.
What’s Up With Video?
Video strategy and planning is at a new height as we move into complete consumer empowerment through interactivity.
Automotive marketers be aware, YouTube is here for the long haul
It’s impossible for automotive marketers to ignore advertising opportunities on short-video destination sites.
eMarketer – Automotive Marketing Online: Negotiating The Curves
eMarketer recently released their latest summary of online automotive marketing trends. Here are some highlights.
May 2008
J.D. Power Automotive Marketing and Media Annual Review 2008
Highlights from the 2 hour webcast from New York.
In-market Auto Sites – No Longer Just an Upfront Buy
Third-party research sites are diversifying their offerings to provide unique opportunities for OEMs and their agencies.
Discussion with Ed Morse Automotive Group, Part I of II
Peter Deiser, Director of E-Commerce for the Ed Morse Automotive Group, discusses the evolution of Automotive Retail Online.