In a down economy, spend smarter and more efficiently
Steve Wilhite, President of Jumpstart Automotive Group, opened the 2008 THINKTank summit with a frank, but optimistic assessment of the current state of the automotive business.
Sorry, no Opinion posts for August 2008.
Steve Wilhite, President of Jumpstart Automotive Group, opened the 2008 THINKTank summit with a frank, but optimistic assessment of the current state of the automotive business.
The American auto industry is very big and very complicated. Even in good times, its Byzantine ways are mysterious.
If you’re associated with automotive marketing, it’s likely that you have a keen familiarity with the three tiers of advertising: Tier 1 – national OEMs; Tier 2 – regional dealer associations, Tier 3 – local dealerships.