In a down economy, spend smarter and more efficiently
Steve Wilhite, President of Jumpstart Automotive Group, opened the 2008 THINKTank summit with a frank, but optimistic assessment of the current state of the automotive business.
Blog: Opinions
Sorry, no Opinion posts for August 2008.
Fuel: Articles
August 2008
Cars That Run on Green Beans and Soy Milk
The American auto industry is very big and very complicated. Even in good times, its Byzantine ways are mysterious.
Wiping the Tiers Away
If you’re associated with automotive marketing, it’s likely that you have a keen familiarity with the three tiers of advertising: Tier 1 – national OEMs; Tier 2 – regional dealer associations, Tier 3 – local dealerships.