Jumpstart #1 on comScore
In the month of November, Jumpstart Automotive Group ranked highest in terms of Unique Visitors across competitive automotive research websites for the second consecutive month.
Blog: Opinions
Sorry, no Opinion posts for December 2008.
Fuel: Articles
December 2008
U.S. News Names the 2009 Best Cars for the Money
With the automotive industry in turmoil and consumers guarding every dime, there’s never been a more nerve-wracking time to buy a car. The key to surviving the current marketplace is to stretch your dollars as far as they’ll go.
In Times of Cheap Gas, Hybrid Sales Stall
Fans of hybrid cars say they are not worried by the sudden decline in sales.
In-Market Shopping Trends – Automotive Shopping Trends through the Holiday Season
Automotive Shopping Trends through the Holiday Season – As we approach the end of what has been a financially insecure year for Americans, retailers are prepared for a slower than average holiday season and are using more pricing incentives than ever before to combat it.
December 2008
Automotive Shopping Trends
We have all been inundated by reports from various media publications over the past 18 months that have been following the downward trend of the automotive industry in the United States, particularly as it relates to the domestic brands, formerly known as “The Big Three” of Detroit.
BTSC To Address Vital Industry Backbone
BTSC (Behavioral Targeting Standards Consortium) – The internet advertising industry is going through a massive shift in the delivery of targeted ads, and at the forefront of this change is the often misconstrued practice of behavioral targeting — or in other words, tailoring ads to consumers based on past surfing history.
Growing When Everything is Shrinking
For many of us in the automotive business, the act of watching the evening news, opening the paper, or logging onto our favorite portal has become an exercise in fear and loathing. Each day, we watch the value of our homes tumble, our savings erode, and the business in which each of us has invested so much of ourselves slip deeper and faster than even the most pessimistic of us would ever have imagined six months ago.
In-Market Shopping Trends
During the month of October, Jumpstart audiences heavily viewed domestic brands, Chevrolet and Ford.
Jumpstart launches FollowtheNissanZ.com
Site done in collaboration with Car and Driver, Hot Import Nights, OMD, Tequila and Acme Branding. FollowtheNissanZ.com is a robust microsite complete with an interactive map, user generated content areas and a downloadable widget.