Jumpstart launches FollowtheNissanZ.com
Site done in collaboration with Car and Driver, Hot Import Nights, OMD, Tequila and Acme Branding. FollowtheNissanZ.com is a robust microsite complete with an interactive map, user generated content areas and a downloadable widget. The site allows users to follow the cross country tour with regular updates to the map and the content. The microsite is supported by media placed in high impact placements on Car and Driver and Road & Track.
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