Sorry, no Opinion posts for January 2009.
Bring on the North American International Auto Show, based in Detroit, the original home of the automobile. This is where every year thousands of people from all over the world attend the largest auto extravaganza on the planet, and bear the cold weather to re-ignite their passion for one of the most emblematic symbols of the American fabric — the automobile.
Recently, the industry has seen an influx of extremely bright and passionate people that are making impressive progress in developing our ‘where’ expertise as marketers. This is much more than the standard geo-targeting capabilities of our third-party ad servers that we are already familiar with.
There is no more powerful a way to stay in front of your in-market customer while maximizing your advertising dollars and your brand than through display advertising. The problem is that several misconceptions exist about display advertising and those misconceptions may be keeping you from seeing higher results in your own showroom.
A look at the full 2008 year view of industry sales, online shopping trends and leads to see the correlation among how consumers are researching online and what the results are in the ultimate measurement, vehicle sales.
AS THE AUTO INDUSTRY stalls and sputters out of its worst year in memory, how will the crisis affect online ad planning strategies? Steve Smith at Media Post asked Joe Kyriakoza, vice president of national advertising solutions at Jumpstart Automotive Group, to pop the hood on the current auto ad market for us.
Chief Executive Officer
As Chief Executive Officer, Steve Wilhite is responsible for all sales, marketing, and product development activities and also serves on the company board of directors.