Dispelling the Incentive-Only Advertising Strategy
By taking a look at weekly shopping activity, our recommendation is consistent presence on in-market websites is relevant for all tiers of automotive advertisers.
Sorry, no Opinion posts for March 2009.
By taking a look at weekly shopping activity, our recommendation is consistent presence on in-market websites is relevant for all tiers of automotive advertisers.
Jeff Hirsch’s prediction at the recent Omma Behavioral conference was no doubt meant to be – as it was — provocative. With that in mind, I asked a few industry veterans for their follow-up reactions.
The last of the estimated 80 million young adults categorized as Generation Y has reached adolescence and companies are being dealt an opportunity like never before.
With Google entering the BT fray, the industry inherits some long-awaited credibility to an area that has been muddied by lack of standardization.
Online in-market shopping holds steady early in 2009 while sales drop to alarmingly low levels; the question is when will this early activity pay off in vehicle sales?
Chief Executive Officer
As Chief Executive Officer, Steve Wilhite is responsible for all sales, marketing, and product development activities and also serves on the company board of directors.