In business, effective means, increasing sales, increasing marketshare, improving margins, growing profitability, winning in the marketplace. Efficient means doing it at lower cost. The key point is that you can’t be efficient unless you’re first effective.
Auto brands experience dramatic increase in ad campaign effectiveness when Contextual and Behavioral Targeting are combined.
The theme of this year’s annual meeting of automotive engineers was “Racing to Green Mobility.” The message was that government-supported advanced auto technology will allow US drivers to continue driving fast large vehicles without any compromise.
This year’s iMedia Driving Interactive was a great success for all involved. The interesting mix of content and presentations brought a crowd of approximately 100 attendees from the OEMs, Regional Dealer Associations, Dealer Groups and their agencies.
Vehicle pricing and incentives have reached levels of guarantees like none we’ve ever seen. So, how is this affecting the way consumers are researching online?