Last week I sat with a group of leading digital automotive publishers at a marketing and product development summit in Key West, FL. Bringing together the best and brightest minds from a variety of companies in a closed setting far from the daily barrage of emails, conference calls, financial reviews, and TPS report assembly allowed us to truly get our hands dirty with the unbelievable set of circumstances facing our industry.
Today, we are thrilled to announce a new partnership with the country’s third largest automotive dealer group, Sonic Automotive. With 140+ unique dealers across the U.S., Sonic faces some tough challenges when it comes to its overall digital marketing strategy, namely: consistency, scalability, and budget efficiency.
If auto marketers can break out of their “black box” of metrics, an abundance of information is available to them to help make the right marketing decisions.
Cash-back. Zero percent financing. Employee pricing. We hear these enticing phrases day after day as auto manufacturers and dealers look for new ways to engage consumers and encourage them that now is actually a good time to buy. Let’s take a look at incentive programs of three OEM’s and the effect they have on consumer shopping behavior.
Is There A Silver Lining in Sight? Finding Opportunity in Bankruptcy. When Chrysler LLC filed for bankruptcy on April 30th, 2009, President Barack Obama heralded the move as a critical step in the quest to save 30,000 jobs at Chrysler and hundreds of thousands more jobs at the company’s affiliated suppliers and dealers.
ATLANTA — April 6, 2009 — With the constant stream of news about the economy and the future of the auto industry dominating the headlines, it can be a challenge for consumers to know where to turn for reliable information about buying their next vehicle.
SAN FRANCISCO, Calif., MAY 20, 2009 — Jumpstart Automotive Group today announced a partnership with Sonic Automotive that will consolidate a portion of Sonic Automotive’s localized digital marketing efforts into highly focused and consistent display campaigns delivered to Jumpstart Automotive Group’s diverse network of in-market car shoppers.
Jumpstart launches two interactive games within a new module on the online destination, “ExpressLane, The First Time Buyer’s Guide.”