Bringing Consistency and Scalability to 140 Dealers: Our New Partnership with Sonic
Today, we are thrilled to announce a new partnership with the country’s third largest automotive dealer group, Sonic Automotive. With 140+ unique dealers across the U.S., Sonic faces some tough challenges when it comes to its overall digital marketing strategy, namely: consistency, scalability, and budget efficiency. The Sonic brand has very strategically decided to invest more and more in digital these days, and not only that, develop an integrated in-market strategy that keeps the focus on the right messages directed to the right audiences — at the right cost.
We will be closely analyzing the results for Sonic’s network of U.S. dealers, with the goal of accomplishing what every automotive marketer wants today: more value from every dollar spent. We’ll keep you posted on how the campaigns do with our network of in-market shoppers in the coming months.
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