Jumpstart Automotive Group

Advertising to car shoppers has been the fastest growing segment of digital automotive budgets over the past decade. And it is just getting started for some of us.

Over the next decade, we will experience a massive shift in the marketing strategies and tactics used to increase demand and accelerate auto sales.

I believe that strategy will shift to measure success by three key factors:

1. Basic awareness, intent, favorability measures will return, using behavioral data from both the advertisers sites and publishers sites. This will significantly thin the field of ad networks.
2. Engagement will become a broader measure, including factors above + time spent engaged with content & brand.
3. Brand favorability. That’s right — the power of brand will return, only bigger and smarter.