Today’s marketers are faced with myriad, daunting challenges: The economy and erosion of consumer confidence, escalating costs, increasing market segmentation, channel complexity, C suite pressure, the exponential fragmentation of media.
This week, eMarketer took on one of the biggest challenges facing our industry today: the lack of standardized measurement in online advertising.
We’ve been talking a lot about creativity lately. It’s a weird thing, creativity, as soon as you mention the word people immediately tend to get uncomfortable. Many assume that to be creative you have to draw, write, paint, sculpt and generally, make things.
In an effort to decrease and streamline the size of its dealer network, GM announced today that they are working on a pilot program with eBay to auction new cars to the public.
We loved reading Parnell Woodard’s piece in AdAge yesterday, especially at a time when we need more smart people in the industry discussing realistic and creative WAYS OF shepherding the next generation of print media into fully functioning brands—not MERELY print extensions.
At a time when fear is driving most leadership decisions across the nation, and especially so in automotive, greed can be a very good trait. Specifically, greed fueling investment and growth in a market where there is absolutely zero ambiguity that it will be rebound stronger and better than we have ever seen. Timing is, of course, the big question.
In tough times, smart, creative and efficient marketing plays a critical role in not only protecting brands, but in helping achieve a true competitive advantage. The 2009 Catalyst Awards (brought to you by Jumpstart Automotive Group) will celebrate the remarkable work done this year for auto brands through interactive advertising.
The ad that swept last year’s Catalyst Interactive Advertising Awards was a big campaign about a little car. MINI’s ZZZ campaign won top honors for its innovative multi-media approach, and this year the agency is hoping for a repeat performance.
J.D. Power and Associates is pleased to present the 2009 Automotive Internet Roundtable taking place on October 14-16 at the Red Rock Resort and Spa in Las Vegas, Nevada.
We’ve been talking a lot about creativity lately. It’s a weird thing, creativity, as soon as you mention the word people immediately tend to get uncomfortable.
When iMedia asked me to write this article, the first thing that came to mind was all of the creative directors I’ve worked with in my 20 years in advertising.