Jumpstart Automotive Group

In tough times, smart, creative and efficient marketing plays a critical role in not only protecting brands, but in helping achieve a true competitive advantage. The current automotive market has demanded highly engaging and novel thinking from the most creative minds in the industry. Nowhere is this better witnessed than in the growing interactive advertising segment, which demands breakthrough innovation to ensure brands stand out amidst the advertising clutter.

The 2009 Catalyst Awards (brought to you by Jumpstart Automotive Group) will celebrate the remarkable work done this year for auto brands through interactive advertising. This year’s Award winners will be selected from the best and brightest minds creating interactive media for the automotive industry. As the only awards show of its kind, the Catalyst Awards are open to any organization (including Agencies, OEMs, and Dealer Groups and Associations) attending the J.D. Power and Associates Automotive Internet Roundtable. Awards will be presented in six categories, including Rich Media, Social Media, New/Emerging Media, Standard Messaging Media, Cross Platform, and the Best Creative the Client Didn’t Buy. Each of the top 3 entries, as judged by our panel, in the 6 categories are eligible for the “Best in Show” award. Voting for this top honor will be open to the public via the Catalyst website two weeks prior to the event date.

All entries will be reviewed by a panel representing some of the most creative and experienced experts in automotive marketing and interactive advertising, including Scott Bremner, Creative Director, Siltanen and Partners; Jim Elliot, Creative Director, Goodby; Jean Halliday, Detroit Bureau Chief, AdvertisingAge; Eve Maidenberg, VP Marketing, Jumpstart; Olivier Rabenschlag, Creative Director, TBWA and Chip Reingold, Chief Creative Officer, Blast Radius. Read more about our accomplished judging panel here.

Entries for outstanding work will be welcomed through July 15, 2009 and must meet the Eligibility requirements including that the work had appeared on the web at some point between October 2008 and July 2009. More details on the requirements can be found here.

The 2009 Catalyst Awards Show will be the Opening Reception of the J.D. Power and Associates Automotive Internet Roundtable on October 14th in Las Vegas; where all winners will be announced. Any questions or comments regarding the competition should be sent to: comments@catalystaward.com.