Jumpstart Automotive Group

J.D. Power and Associates is pleased to present the 2009 Automotive Internet Roundtable taking place on October 14-16 at the Red Rock Resort and Spa in Las Vegas, Nevada. For more than 20 years,
J.D. Power has brought together key industry thought leaders to present and discuss leading edge topics and issues on the automotive Internet marketplace. This year is no exception. J.D. Power and Associates, in collaboration with Jumpstart Automotive Group and other top automotive industry companies, has assembled a compelling agenda for the 2009 premier automotive Internet Roundtable.

The Roundtable kicks off with the release of data from the J.D. Power-Compete Auto Buyer Clickstream Behavior Platform, presented by Gene Cameron, Scott Kane and Arianne Walker. This will be the first public presentation of the total online behavior of in-market shoppers leading to purchase and current online behavior of prospects. This uniquely insightful research, along with industry updates and forecasts, will set the foundation for the ongoing Roundtable discussions. This is followed by a lively discussion on how dealers, OEMs, and service providers can work together to empower customers and facilitate more online transactions.

This first day of the Roundtable ends with a networking reception, during which Jumpstart Automotive Group will present the “Catalyst Interactive Advertising Awards.” The Catalyst Awards honor excellence in online advertising, design and creativity in the automotive industry.

The Roundtable continues on day two with a not-to-be missed keynote address by Jim Farley, Vice President of Marketing and Communications for Ford. This is followed by an agenda packed with leading-edge topics presented at both general sessions and breakouts. Just a sample of what’s being covered includes social networking, search, brand advertising, media integration, rich media, mobile marketing, cross-tier ad spending efficiency, lead handling and dealer fulfillment and site analytics. These phrases don’t do justice to the depth of knowledge represented by the panelists and the opportunity for interaction with attendees.

The Roundtable closes out on day three with discussions focused on new approaches to reaching the customer. The panelists will highlight what consumers are demanding online and discuss how OEMs, dealers and aftermarket service providers can tap into this audience.

Whether you desire valuable information, the opportunity to meet and network with the leaders of automotive Internet marketing, or interaction with key industry peers, this is a Roundtable you won’t want to miss!

For more information and to register please visit: http://www.jdpower.com/roundtable