The silver lining is hopefully easier to see: vehicles consumers really want, greater efficiencies from auto companies, and most importantly, transparent conversations between brands and consumers. Sounds like the 2009 news isn’t all bad.
Every August, California’s Monterey Peninsula gets hijacked by car crazies for a week or so of high-end car craziness known simply as “Pebble.”
How do you measure the effectiveness of your media investment in improving the metrics chosen to measure brand performance?
By now, we’ve all heard the good news about Cash for Clunkers. Dealers across the country have indicated that traffic is up and that the program is not only working to sell more fuel-efficient new cars but that it’s bringing other new and used car shoppers into the market.
I’m afraid that our growing focus on data collection, management, and analysis is occasionally misguided and counter productive. Certainly some shopping and purchase behaviors are rational and can be understood in terms of a causal relationship.
While it’s been stated over and over that you can’t shrink your way to success, it should also be maintained that you can’t spend your way to success.
Sorry, no Articles for August 2009.
Chief Executive Officer
As Chief Executive Officer, Steve Wilhite is responsible for all sales, marketing, and product development activities and also serves on the company board of directors.