Comments on: VW Loves Their iPhones http://www.jumpstartautomotivegroup.com/opinion/blog/2009/10/23/vw-loves-their-iphones/ Mon, 30 Aug 2010 21:47:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Kass Dawson http://www.jumpstartautomotivegroup.com/opinion/blog/2009/10/23/vw-loves-their-iphones/comment-page-1/#comment-9021 Kass Dawson Mon, 26 Oct 2009 19:00:30 +0000 http://www.jumpstartautomotivegroup.com/opinion/blog/?p=345#comment-9021 Having recently downloaded and played this GTI racing game, I would add another challenge. The game is not just a marketing tool, it is a sales tool as well. But not for the GTI. It is a sales tool for Firemint's "Real Racing" game. Although the VW app is free, it is a limited/scaled down version of the full game which is on sale for $6.99. Throughout the app, you are reminded that you can "download" the full version of the game at any time. This type of sales tactic, is outside of anything that VW is trying to accomplish as it takes away from the authenticity and fun of their free app. It will be interesting to see what effect this tactic has on the GTI launch as well as the VW brand. It will be even more interesting to see how it helps Firemint's sales. Having recently downloaded and played this GTI racing game, I would add another challenge. The game is not just a marketing tool, it is a sales tool as well. But not for the GTI. It is a sales tool for Firemint’s “Real Racing” game.

Although the VW app is free, it is a limited/scaled down version of the full game which is on sale for $6.99. Throughout the app, you are reminded that you can “download” the full version of the game at any time. This type of sales tactic, is outside of anything that VW is trying to accomplish as it takes away from the authenticity and fun of their free app.

It will be interesting to see what effect this tactic has on the GTI launch as well as the VW brand. It will be even more interesting to see how it helps Firemint’s sales.

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