Hybrid No Longer Hype
When hybrids were first introduced to consumers earlier this decade confusion was abundant. Why should I pay more for a car that might not perform as well as a standard fuel-powered vehicle?
Blog: Opinions
November 30, 2009
November 23, 2009
On Being Thankful in 2009
I dropped the kids off at school this morning and could feel the change in the air. Smiles were everywhere despite the rain-threatening skies, and the blustery wind lashing the last of the leaves from the trees; it was as if the illumination of the morning was coming from the ground rather than the sky.
November 19, 2009
Hyundai’s Challenge — Maintain the Momentum
This is a brand that has managed to gain 39% market share during the worst automotive climate in decades, remained profitable, and drove tremendous awareness and consideration of its brand.
November 18, 2009
Who Knows the Consumer Best?
Last night, I had the privilege of hearing James Lentz (the President/COO of Toyota Motor Sales, USA Inc.) speak about the future of cars and the automotive industry.
November 17, 2009
Hyundai — Kudos for a job well done
2009 has been a banner year for Hyundai. In spite of the worst market conditions of the past quarter century, Hyundai has grown volume, profitability, and market share by an outstanding 1.2 percentage points.
November 5, 2009
2009 SEMA Show: Because Cars are Cool
I spent the early part of this week at the Specialty Equipment Manufacturer’s Association (SEMA) event in Las Vegas. I’ve never been to SEMA and didn’t have a clear expectation of what the show was all about.
November 3, 2009
The Belly of the Media Beast
I recently sat through a series of meetings with a publisher attempting to figure out their three-year product plans. This was a multi-platform publisher who has successful distribution across traditional and digital media platforms — a publisher with a strong brand and a clear mission.
Fuel: Articles
Sorry, no Articles for November 2009.