Ford Leaving Competition in the Dust
The recent success Ford is enjoying can’t be associated to one thing — because they’re doing a number of things right to get them where they are.
The recent success Ford is enjoying can’t be associated to one thing — because they’re doing a number of things right to get them where they are.
Twenty years ago this month James “Buster” Douglas knocked out Mike Tyson in one of the biggest upsets in sports history. Tyson’s loss to Douglas was the first blemish on his otherwise impeccable resume. That unexpected event in sports is what the current Toyota situation is reminiscent of.
Through our collection of shoppers, we have examined actions and behaviors over the past 18 months on responses to the madness that has overcome the industry and economy during this time, and how dramatically behaviors and opinions have been altered as a result. Here are some of the trends we’ve observed and predictions to accompany the data.