Through our collection of shoppers, we have examined actions and behaviors over the past 18 months on responses to the madness that has overcome the industry and economy during this time, and how dramatically behaviors and opinions have been altered as a result. Here are some of the trends we’ve observed and predictions to accompany the data.
The Green conversation in the automotive world has resulted in new policies and standards for fuel efficiency and emissions as well as recent incentives for manufacturers and consumers to become more environmentally friendly.
By now, we’ve all heard the good news about Cash for Clunkers. Dealers across the country have indicated that traffic went up and that the program not only worked to sell more fuel-efficient new cars but that it brought other new and used car shoppers into the market.
Twitter is booming. Twitter’s growth in the US continues to accelerate at an impressive rate: ComScore reports 4 million unique visitors to the site in February 2009 up 55% from January’s 2.6 million. Their month-over-month growth rate from December 2008 to January 2009 was 33% in the US. Also, comScore’s numbers only reflect website traffic, [...]
Jumpstart Buyer Intent Index shows “Window Shopping” Pattern of American Consumers Increased Dramatically in the Last Year, Cash For Clunkers Spiking Interest
Jumpstart Worked with Experian to Generate Brand Awareness Campaign for AutoCheck Product.
In tough times, smart, creative and efficient marketing plays a critical role in not only protecting brands, but in helping achieve a true competitive advantage. The 2009 Catalyst Awards (brought to you by Jumpstart Automotive Group) will celebrate the remarkable work done this year for auto brands through interactive advertising.
The ad that swept last year’s Catalyst Interactive Advertising Awards was a big campaign about a little car. MINI’s ZZZ campaign won top honors for its innovative multi-media approach, and this year the agency is hoping for a repeat performance.
J.D. Power and Associates is pleased to present the 2009 Automotive Internet Roundtable taking place on October 14-16 at the Red Rock Resort and Spa in Las Vegas, Nevada.
We’ve been talking a lot about creativity lately. It’s a weird thing, creativity, as soon as you mention the word people immediately tend to get uncomfortable.