7 Habits of Highly Effective Creative Directors
When iMedia asked me to write this article, the first thing that came to mind was all of the creative directors I’ve worked with in my 20 years in advertising.
Fuel: Articles
July 2009
June 2009
How to Talk About Cars on the Web without Losing That New-Car Smell
“Ed Piotrowski is writing this post using the onboard computer of (the) 2010 Ford Transit Connect in Knoxville, TN.”- via twitter
Anyone who doubts the paradigm shift that social media has caused in our daily lives, our activities — even how we communicate with each other — need only read the above Tweet.
In-Market Shopping Trends – A Look-Back at the Market One Year Ago
It seems difficult to remember when the US auto market wasn’t making global headlines every day. In reality, just one year ago in May, we were reporting on the highest sales of the year and early spring had shown signs of hope for an industry that was facing a bleak outlook. After months of declining sales, drastic cost-cutting, reorganization and new leadership, what lies in store for the automotive industry? Will we emerge with renewed confidence and be better positioned for growth?
Auto Dealer Co-op Advertising Is Money in Your Pocket — And a Pain in the Patooshka
The money that automotive dealers stand to make from manufacturer co-op advertising programs is significant: some manufacturers pay dealers back up to 50% of their co-op advertising costs and then there’s the money earned from sales that the co-op advertising drives. Co-op advertising is clearly a win for both the dealer and the manufacturer.
Web Key for Autos
For many consumers, skimping on a new car upgrade has created a lot of pent-up demand. While it’s unclear when buyers will be ready to buy autos en masse again, a new report from The Nielsen Co. suggests one of the best ways to reach them now is via online advertising, particularly video.
From Incentives to Bankruptcy, Recent Economic Developments for Auto Brands Provide Direct Boost to Consumer Interest
SAN FRANCISCO, Calif., June 9th, 2009 — Jumpstart Automotive Group, the nation’s fastest growing online audience of in-market car shoppers, today announced findings showing increased consumer interest as a result of automotive brands’ economic developments, both positive and negative. Studying consumer responses to brands including Chrysler, Hyundai, GM and Ford, Jumpstart identified increases in in-market interest related to news around incentives and even bankruptcy, in some cases increasing traffic as much as 77 percent.
New Creative Marketing
Jumpstart Launches Highly Targeted In-Market Digital Campaign for Sonic Automotive.
May 2009
The Right Measurement
If auto marketers can break out of their “black box” of metrics, an abundance of information is available to them to help make the right marketing decisions.
In-Market Shopping Trends – The Impact of Auto Manufacturers’ Incentive Programs on Online Shopping Behaviors
Cash-back. Zero percent financing. Employee pricing. We hear these enticing phrases day after day as auto manufacturers and dealers look for new ways to engage consumers and encourage them that now is actually a good time to buy. Let’s take a look at incentive programs of three OEM’s and the effect they have on consumer shopping behavior.
Is There A Silver Lining in Sight? Finding Opportunity in Bankruptcy.
Is There A Silver Lining in Sight? Finding Opportunity in Bankruptcy. When Chrysler LLC filed for bankruptcy on April 30th, 2009, President Barack Obama heralded the move as a critical step in the quest to save 30,000 jobs at Chrysler and hundreds of thousands more jobs at the company’s affiliated suppliers and dealers.