ATLANTA — April 6, 2009 — With the constant stream of news about the economy and the future of the auto industry dominating the headlines, it can be a challenge for consumers to know where to turn for reliable information about buying their next vehicle.
SAN FRANCISCO, Calif., MAY 20, 2009 — Jumpstart Automotive Group today announced a partnership with Sonic Automotive that will consolidate a portion of Sonic Automotive’s localized digital marketing efforts into highly focused and consistent display campaigns delivered to Jumpstart Automotive Group’s diverse network of in-market car shoppers.
Jumpstart launches two interactive games within a new module on the online destination, “ExpressLane, The First Time Buyer’s Guide.”
Auto brands experience dramatic increase in ad campaign effectiveness when Contextual and Behavioral Targeting are combined.
The theme of this year’s annual meeting of automotive engineers was “Racing to Green Mobility.” The message was that government-supported advanced auto technology will allow US drivers to continue driving fast large vehicles without any compromise.
This year’s iMedia Driving Interactive was a great success for all involved. The interesting mix of content and presentations brought a crowd of approximately 100 attendees from the OEMs, Regional Dealer Associations, Dealer Groups and their agencies.
Vehicle pricing and incentives have reached levels of guarantees like none we’ve ever seen. So, how is this affecting the way consumers are researching online?
By taking a look at weekly shopping activity, our recommendation is consistent presence on in-market websites is relevant for all tiers of automotive advertisers.
Jeff Hirsch’s prediction at the recent Omma Behavioral conference was no doubt meant to be – as it was — provocative. With that in mind, I asked a few industry veterans for their follow-up reactions.
The last of the estimated 80 million young adults categorized as Generation Y has reached adolescence and companies are being dealt an opportunity like never before.