Google & BT – Finally Moving the Industry Forward
With Google entering the BT fray, the industry inherits some long-awaited credibility to an area that has been muddied by lack of standardization.
Fuel: Articles
March 2009
In-Market Shopping Trends
Online in-market shopping holds steady early in 2009 while sales drop to alarmingly low levels; the question is when will this early activity pay off in vehicle sales?
February 2009
Whose Audience Is It Anyway?
Recent changes in an attempt to reach the most lucrative audience are proving to not have the intended effects. Who has the most valuable audience for car manufacturers and dealers?
2009 10Best Cars
Once again, we catalog the best antidotes for the automotive blahs.
BT The Right Way — Part I of II
To maximize full potential the optimal approach is to find the right audience and target that audience through contextual and behavioral means.
In-Market Shopping Trends – Auto Industry Off to a Slow Start in 2009
No matter how hopeful we were of seeing new growth in vehicle sales and consumer confidence, we knew it was too good to be true.
January 2009
The 2009 Detroit Auto Show: Where Have You Gone, Muscle and Brawn?
Bring on the North American International Auto Show, based in Detroit, the original home of the automobile. This is where every year thousands of people from all over the world attend the largest auto extravaganza on the planet, and bear the cold weather to re-ignite their passion for one of the most emblematic symbols of the American fabric — the automobile.
The Race to Location Based Advertising (LBA)
Recently, the industry has seen an influx of extremely bright and passionate people that are making impressive progress in developing our ‘where’ expertise as marketers. This is much more than the standard geo-targeting capabilities of our third-party ad servers that we are already familiar with.
Display Advertising – Squashing Misconceptions for a Higher Return on Investment
There is no more powerful a way to stay in front of your in-market customer while maximizing your advertising dollars and your brand than through display advertising. The problem is that several misconceptions exist about display advertising and those misconceptions may be keeping you from seeing higher results in your own showroom.
In-Market Shopping Trends – 2008 Year-End Review
A look at the full 2008 year view of industry sales, online shopping trends and leads to see the correlation among how consumers are researching online and what the results are in the ultimate measurement, vehicle sales.