AS THE AUTO INDUSTRY stalls and sputters out of its worst year in memory, how will the crisis affect online ad planning strategies? Steve Smith at Media Post asked Joe Kyriakoza, vice president of national advertising solutions at Jumpstart Automotive Group, to pop the hood on the current auto ad market for us.
In the month of November, Jumpstart Automotive Group ranked highest in terms of Unique Visitors across competitive automotive research websites for the second consecutive month.
With the automotive industry in turmoil and consumers guarding every dime, there’s never been a more nerve-wracking time to buy a car. The key to surviving the current marketplace is to stretch your dollars as far as they’ll go.
Fans of hybrid cars say they are not worried by the sudden decline in sales.
Automotive Shopping Trends through the Holiday Season – As we approach the end of what has been a financially insecure year for Americans, retailers are prepared for a slower than average holiday season and are using more pricing incentives than ever before to combat it.
We have all been inundated by reports from various media publications over the past 18 months that have been following the downward trend of the automotive industry in the United States, particularly as it relates to the domestic brands, formerly known as “The Big Three” of Detroit.
BTSC (Behavioral Targeting Standards Consortium) – The internet advertising industry is going through a massive shift in the delivery of targeted ads, and at the forefront of this change is the often misconstrued practice of behavioral targeting — or in other words, tailoring ads to consumers based on past surfing history.
For many of us in the automotive business, the act of watching the evening news, opening the paper, or logging onto our favorite portal has become an exercise in fear and loathing. Each day, we watch the value of our homes tumble, our savings erode, and the business in which each of us has invested so much of ourselves slip deeper and faster than even the most pessimistic of us would ever have imagined six months ago.
During the month of October, Jumpstart audiences heavily viewed domestic brands, Chevrolet and Ford.
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