Jumpstart Automotive Group

Celebrating its’ 40th anniversary, J.D. Power and Associates is pleased to present this year’s Automotive Internet Roundtable on October 7-9th, at the Bellagio Resort in Las Vegas.  For over 23 years J.D. Power has brought together key industry thought leaders to present and discuss “leading edge” topics and issues.  This year is no exception.  J.D. Power and Associates, in collaboration with Jumpstart Automotive Group and other top automotive industry companies, has assembled a complete and compelling agenda for the Roundtable.

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A legitimate worry on the publisher side of the automotive business for a long time has been the quantity of advertising units on each page within their site.  Advertisers are looking for more opportunities to reach their audience, but don’t want too much competition, if any, on the same page.  Additional ad units for a publisher mean more revenue opportunity, until too many lead to a messy content picture and bad consumer experience.

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Celebrating its’ 40th anniversary, J.D. Power and Associates is pleased to present this year’s Automotive Internet Roundtable on October 7-9th, at the Bellagio Resort in Las Vegas.  For over 23 years J.D. Power has brought together key industry thought leaders to present and discuss “leading edge” topics and issues.  This year is no exception.  J.D. Power and Associates, in collaboration with Jumpstart Automotive Group and other top automotive industry companies, has assembled a complete and compelling agenda for the Roundtable.

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Steve Wilhite, President of Jumpstart Automotive Group, opened the 2008 THINKTank summit with a frank, but optimistic assessment of the current state of the automotive business.

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The American auto industry is very big and very complicated. Even in good times, its Byzantine ways are mysterious.

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If you’re associated with automotive marketing, it’s likely that you have a keen familiarity with the three tiers of advertising: Tier 1 – national OEMs; Tier 2 – regional dealer associations, Tier 3 – local dealerships.

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Peter Deiser, Director of E-Commerce for the Ed Morse Automotive Group, concludes his interview on the evolution of Automotive Retail Online.

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Video strategy and planning is at a new height as we move into complete consumer empowerment through interactivity.

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It’s impossible for automotive marketers to ignore advertising opportunities on short-video destination sites.

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eMarketer recently released their latest summary of online automotive marketing trends. Here are some highlights.

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