Ford Leaving Competition in the Dust
The recent success Ford is enjoying can’t be associated to one thing — because they’re doing a number of things right to get them where they are.
Blog: Opinions
June 23, 2010
February 5, 2010
New Territory for Toyota – Playing Defense
Twenty years ago this month James “Buster” Douglas knocked out Mike Tyson in one of the biggest upsets in sports history. Tyson’s loss to Douglas was the first blemish on his otherwise impeccable resume. That unexpected event in sports is what the current Toyota situation is reminiscent of.
December 22, 2009
The Right Way to Play the Incentive Game
The truth behind vehicle incentives is that they don’t differ much in terms of the end goal — which is to create the perception that the manufacturer is discounting the cost of the vehicle.
December 9, 2009
LA Auto Show: Winners and Losers
Last week in LA, the auto show season officially opened with the nation’s first major show of the new model year.
December 8, 2009
Why is Creativity the Subject of So Much Contention in a Creative Industry?
John Noble, one of the more famous Doyle Dane Bernbach Creative Directors used to tell a joke that made account weasels wince.
November 30, 2009
Hybrid No Longer Hype
When hybrids were first introduced to consumers earlier this decade confusion was abundant. Why should I pay more for a car that might not perform as well as a standard fuel-powered vehicle?
November 23, 2009
On Being Thankful in 2009
I dropped the kids off at school this morning and could feel the change in the air. Smiles were everywhere despite the rain-threatening skies, and the blustery wind lashing the last of the leaves from the trees; it was as if the illumination of the morning was coming from the ground rather than the sky.
November 19, 2009
Hyundai’s Challenge — Maintain the Momentum
This is a brand that has managed to gain 39% market share during the worst automotive climate in decades, remained profitable, and drove tremendous awareness and consideration of its brand.
November 18, 2009
Who Knows the Consumer Best?
Last night, I had the privilege of hearing James Lentz (the President/COO of Toyota Motor Sales, USA Inc.) speak about the future of cars and the automotive industry.
November 17, 2009
Hyundai — Kudos for a job well done
2009 has been a banner year for Hyundai. In spite of the worst market conditions of the past quarter century, Hyundai has grown volume, profitability, and market share by an outstanding 1.2 percentage points.