Twenty years ago this month James “Buster” Douglas knocked out Mike Tyson in one of the biggest upsets in sports history. Tyson’s loss to Douglas was the first blemish on his otherwise impeccable resume. That unexpected event in sports is what the current Toyota situation is reminiscent of.
The truth behind vehicle incentives is that they don’t differ much in terms of the end goal — which is to create the perception that the manufacturer is discounting the cost of the vehicle.
Last week in LA, the auto show season officially opened with the nation’s first major show of the new model year.
John Noble, one of the more famous Doyle Dane Bernbach Creative Directors used to tell a joke that made account weasels wince.
When hybrids were first introduced to consumers earlier this decade confusion was abundant. Why should I pay more for a car that might not perform as well as a standard fuel-powered vehicle?
I dropped the kids off at school this morning and could feel the change in the air. Smiles were everywhere despite the rain-threatening skies, and the blustery wind lashing the last of the leaves from the trees; it was as if the illumination of the morning was coming from the ground rather than the sky.
This is a brand that has managed to gain 39% market share during the worst automotive climate in decades, remained profitable, and drove tremendous awareness and consideration of its brand.
Last night, I had the privilege of hearing James Lentz (the President/COO of Toyota Motor Sales, USA Inc.) speak about the future of cars and the automotive industry.
2009 has been a banner year for Hyundai. In spite of the worst market conditions of the past quarter century, Hyundai has grown volume, profitability, and market share by an outstanding 1.2 percentage points.
I spent the early part of this week at the Specialty Equipment Manufacturer’s Association (SEMA) event in Las Vegas. I’ve never been to SEMA and didn’t have a clear expectation of what the show was all about.
Chief Executive Officer
As Chief Executive Officer, Steve Wilhite is responsible for all sales, marketing, and product development activities and also serves on the company board of directors.