Hyundai — Kudos for a job well done
2009 has been a banner year for Hyundai. In spite of the worst market conditions of the past quarter century, Hyundai has grown volume, profitability, and market share by an outstanding 1.2 percentage points.
Blog: Opinions
November 17, 2009
November 5, 2009
2009 SEMA Show: Because Cars are Cool
I spent the early part of this week at the Specialty Equipment Manufacturer’s Association (SEMA) event in Las Vegas. I’ve never been to SEMA and didn’t have a clear expectation of what the show was all about.
November 3, 2009
The Belly of the Media Beast
I recently sat through a series of meetings with a publisher attempting to figure out their three-year product plans. This was a multi-platform publisher who has successful distribution across traditional and digital media platforms — a publisher with a strong brand and a clear mission.
October 30, 2009
Digital Creative is King … There, I said it
I spent three days in Las Vegas at the J.D. Power Automotive Internet Roundtable event listening to marketers, publishers and vendors talk shop and pontificate on best practices and various points of “the funnel.”
October 28, 2009
A Focus Group of One: Taking on One of the Biggest Myths in Automotive
Recently, I came across a quote claiming that “car shoppers are 35-40 and probably don’t spend much time on the internet”, and that they still need and watch TV. To be honest, this quote made my jaw drop.
October 27, 2009
Seriously, Magazines are Dead, Right?
Actually, no, they aren’t. For someone like myself who has been so focused on what’s next in this social media revolution, it sounds funny to say. But it’s true.
October 26, 2009
Chalk Another Win for Homogeneity
In a recent Washington Post interview, Stefan Jacoby announced plans to move Volkswagen into the mainstream by building cars that would better suit American tastes–60 years after hitting American shores with the wildly different VW Beetle (Nee Victory Wagon).
October 23, 2009
VW Loves Their iPhones
Volkswagen recently announced that they will be launching the all new GTI using only an iPhone app. The application was unveiled in Manhattan last night and features a racing game being licensed from the Australian developer firm Firemint.
October 22, 2009
Nothing “Natural” About the Click
The recent Comscore and Starcom USA “Natural Born Clickers” follow-up study indicates that there’s been a 50 percent drop in the number of U.S. internet users who click on display ads since the same study conducted in 2007. So, people aren’t clicking on display ads … is this supposed to be new news?
September 2, 2009
Perfect Time to Fail
Last weekend, my beach-bound reverie was interrupted by an email from a worried friend. His note was short and to the point. He was concerned that he was settling into a pattern of incrementalism that would doom his business to mediocrity.