Open-Sourcing the Automotive Industry
As GM and Chrysler continue to emerge from bankruptcy, the question remains, how will they find competitive strengths in the current marketplace?
Blog: Opinions
September 1, 2009
August 28, 2009
The Silver (Social) Lining: Marketing Auto in the New Economy
The silver lining is hopefully easier to see: vehicles consumers really want, greater efficiencies from auto companies, and most importantly, transparent conversations between brands and consumers. Sounds like the 2009 news isn’t all bad.
August 19, 2009
Pebble Beach 2009
Every August, California’s Monterey Peninsula gets hijacked by car crazies for a week or so of high-end car craziness known simply as “Pebble.”
August 17, 2009
Not Everything That Can Be Counted Counts
How do you measure the effectiveness of your media investment in improving the metrics chosen to measure brand performance?
August 12, 2009
Cash for Clunkers, An Honest Look.
By now, we’ve all heard the good news about Cash for Clunkers. Dealers across the country have indicated that traffic is up and that the program is not only working to sell more fuel-efficient new cars but that it’s bringing other new and used car shoppers into the market.
August 7, 2009
You can’t manage what you can’t measure.
I’m afraid that our growing focus on data collection, management, and analysis is occasionally misguided and counter productive. Certainly some shopping and purchase behaviors are rational and can be understood in terms of a causal relationship.
August 5, 2009
Ford and Hyundai vs GM and Toyota
While it’s been stated over and over that you can’t shrink your way to success, it should also be maintained that you can’t spend your way to success.
July 27, 2009
Marshall McLuhan famously proclaimed “the medium is the message”. Not true then. Not true today. The message is the message.
Today’s marketers are faced with myriad, daunting challenges: The economy and erosion of consumer confidence, escalating costs, increasing market segmentation, channel complexity, C suite pressure, the exponential fragmentation of media.
July 16, 2009
Online Metrics: Easy doesn’t mean better
This week, eMarketer took on one of the biggest challenges facing our industry today: the lack of standardized measurement in online advertising.
July 15, 2009
Creativity
We’ve been talking a lot about creativity lately. It’s a weird thing, creativity, as soon as you mention the word people immediately tend to get uncomfortable. Many assume that to be creative you have to draw, write, paint, sculpt and generally, make things.