At a time when fear is driving most leadership decisions across the nation, and especially so in automotive, greed can be a very good trait. Specifically, greed fueling investment and growth in a market where there is absolutely zero ambiguity that it will be rebound stronger and better than we have ever seen. Timing is, of course, the big question.
Over the next decade, we will experience a massive shift in the marketing strategies and tactics used to increase demand and accelerate auto sales.
Last week I sat with a group of leading digital automotive publishers at a marketing and product development summit in Key West, FL. Bringing together the best and brightest minds from a variety of companies in a closed setting far from the daily barrage of emails, conference calls, financial reviews, and TPS report assembly allowed us to truly get our hands dirty with the unbelievable set of circumstances facing our industry.
Today, we are thrilled to announce a new partnership with the country’s third largest automotive dealer group, Sonic Automotive. With 140+ unique dealers across the U.S., Sonic faces some tough challenges when it comes to its overall digital marketing strategy, namely: consistency, scalability, and budget efficiency.
In business, effective means, increasing sales, increasing marketshare, improving margins, growing profitability, winning in the marketplace. Efficient means doing it at lower cost. The key point is that you can’t be efficient unless you’re first effective.
Chief Executive Officer
As Chief Executive Officer, Steve Wilhite is responsible for all sales, marketing, and product development activities and also serves on the company board of directors.