Today's marketers are faced with myriad, daunting challenges: The economy and erosion of consumer confidence, escalating costs, increasing market segmentation, channel complexity, C suite pressure, the exponential fragmentation of media.
We've been talking a lot about creativity lately. It's a weird thing, creativity, as soon as you mention the word people immediately tend to get uncomfortable. Many assume that to be creative you have to draw, write, paint, sculpt and generally, make things.
We loved reading Parnell Woodard's piece in AdAge yesterday, especially at a time when we need more smart people in the industry discussing realistic and creative WAYS OF shepherding the next generation of print media into fully functioning brands, not MERELY print extensions.
At a time when fear is driving most leadership decisions across the nation, and especially so in automotive, greed can be a very good trait. Specifically, greed fueling investment and growth in a market where there is absolutely zero ambiguity that it will be rebound stronger and better than we have ever seen. Timing is, of course, the big question.