The silver lining is hopefully easier to see: vehicles consumers really want, greater efficiencies from auto companies, and most importantly, transparent conversations between brands and consumers. Sounds like the 2009 news isn't all bad.
Last weekend, my beach-bound reverie was interrupted by an email from a worried friend. His note was short and to the point. He was concerned that he was settling into a pattern of incrementalism that would doom his business to mediocrity.