I spent three days in Las Vegas at the J.D. Power Automotive Internet Roundtable event listening to marketers, publishers and vendors talk shop and pontificate on best practices and various points of "the funnel."
Recently, I came across a quote claiming that "car shoppers are 35-40 and probably don't spend much time on the internet", and that they still need and watch TV. To be honest, this quote made my jaw drop.
In a recent Washington Post interview, Stefan Jacoby announced plans to move Volkswagen into the mainstream by building cars that would better suit American tastes — 60 years after hitting American shores with the wildly different VW Beetle (Nee Victory Wagon).
Volkswagen recently announced that they will be launching the all new GTI using only an iPhone app. The application was unveiled in Manhattan last night and features a racing game being licensed from the Australian developer firm Firemint.
The recent Comscore and Starcom USA "Natural Born Clickers" follow-up study indicates that there's been a 50 percent drop in the number of U.S. internet users who click on display ads since the same study conducted in 2007. So, people aren't clicking on display ads ... is this supposed to be new news?