Perspective

December 2009 | Perspective

The Right Way to Play the Incentive Game

Tuesday, December 22, 2009 - 11:00am

By: Joe Kyriakoza

The truth behind vehicle incentives is that they don't differ much in terms of the end goal — which is to create the perception that the manufacturer is discounting the cost of the vehicle.

LA Auto Show: Winners and Losers

Wednesday, December 9, 2009 - 11:00am

By: Steve Wilhite

Last week in LA, the auto show season officially opened with the nation's first major show of the new model year.

Why is Creativity the Subject of So Much Contention in a Creative Industry?

Tuesday, December 8, 2009 - 11:00am

By: William Hopkins - Guest Author

John Noble, one of the more famous Doyle Dane Bernbach Creative Directors used to tell a joke that made account weasels wince.