Jumpstart Automotive Group
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True Market Impact
August 2010 | Perspective
Jumpstart Numbers Prove Facebook was Highly Effective Outlet for Explorer Unveiling
Monday, August 23, 2010 - 11:00am
Libby Murad-Patel and Joe Kyriakoza
Ford took its digital media prowess to another level when it unveiled the 2011 Explorer exclusively on Facebook, a first for a vehicle reveal, which traditionally occurs at auto shows or major industry events.