From animated and star-studded to tearjerkers and healthy doses of nostalgia, this year's Super Bowl ads were full of surprises. Jumpstart's overall traffic on Super Bowl Sunday was up 12% (when compared to the previous two Sundays). And smartphone traffic accounted for 46% of all Jumpstart visitors on game day—compared to an average of 38% for the month of January.
When I ask potential new hires what they're looking for from their next job, I'm amazed when they respond, "work/life balance." Buzzz—wrong answer.
To find out which new vehicle redesigns garnered the highest shopper interest across its portfolio of sites (U.S. News Automotive, Car and Driver, J.D. Power Autos, NADAguides, Autobytel), Jumpstart analyzed shopping traffic to all 2014 (2014 and 2015 model year) redesigns. From new features to brand overhauls—which may or may not have impacted interest—here are the three vehicles that have had the greatest lifts in shopper interest so far this year (plus a few upcoming releases to keep an eye on in the coming months).
Jumpstart is often asked for insight into what makes a rich media ad effective. In response, we offer these best practices and tips to help optimize and potentially boost performance of your rich media ads.
Consumers are increasingly moving between multiple devices—and sometimes using two simultaneously. Chances are, as a marketer, you've been thinking about this more than the average person. I get it. As the CEO of an automotive marketing and advertising company, so have I.