The World Cup final between Germany and Argentina drew more than 26
million views in the U.S., making it the most-watched soccer game in
American history and topping off a tournament that had exceeded
expectations for viewership. And automakers planned spots knowing
interest would likely be high.
After the 2008 — 2010 automotive crisis, a smarter, more technology-focused U.S. auto industry emerged. With brands Chrysler and General Motors attracting the most attention from in-market auto shoppers during this year's auto shows, it is clear that domestic brands are still riding high on that wave of reinvention.
Agility. Innovation. Technology. Speed. These are just a few of the words I use to describe the automotive industry—and any good sales organization. As CEO of Jumpstart Automotive Group, I'm always looking for ways to improve the sales process and ROI for our clients, and the efficiency of our business. That's why I'm embracing the programmatic private marketplace just as wholeheartedly as I passed on an open marketplace.
The fourth annual Jumpstart Automotive Group Insights Book—a yearlong compilation of online auto shopping trends and industry insights—gleaned from a portfolio of automotive shopping sites and 25 million auto shoppers.
Jumpstart is often asked for insight into what makes a rich-media ad effective. In response, we offer these best practices and tips to help optimize and potentially boost performance of your rich-media ads.