To find out which new vehicle redesigns garnered the highest shopper interest across its portfolio of sites (U.S. News Automotive, Car and Driver, J.D. Power Autos, NADAguides, Autobytel), Jumpstart analyzed shopping traffic to all 2014 (2014 and 2015 model year) redesigns. From new features to brand overhauls—which may or may not have impacted interest—here are the three vehicles that have had the greatest lifts in shopper interest so far this year (plus a few upcoming releases to keep an eye on in the coming months).
Jumpstart is often asked for insight into what makes a rich media ad effective. In response, we offer these best practices and tips to help optimize and potentially boost performance of your rich media ads.
Consumers are increasingly moving between multiple devices—and sometimes using two simultaneously. Chances are, as a marketer, you've been thinking about this more than the average person. I get it. As the CEO of an automotive marketing and advertising company, so have I.
It's true. The classic shopping funnel no longer exists.
Ever-evolving technology and a deluge of devices have forever changed
the way customers shop, and the automotive industry is no exception.
The World Cup final between Germany and Argentina drew more than 26
million views in the U.S., making it the most-watched soccer game in
American history and topping off a tournament that had exceeded
expectations for viewership. And automakers planned spots knowing
interest would likely be high.