Consumers are increasingly moving between multiple devices—and sometimes using two simultaneously. Chances are, as a marketer, you've been thinking about this more than the average person. I get it. As the CEO of an automotive marketing and advertising company, so have I.
It's true. The classic shopping funnel no longer exists.
Ever-evolving technology and a deluge of devices have forever changed
the way customers shop, and the automotive industry is no exception.
The World Cup final between Germany and Argentina drew more than 26
million views in the U.S., making it the most-watched soccer game in
American history and topping off a tournament that had exceeded
expectations for viewership. And automakers planned spots knowing
interest would likely be high.
After the 2008 — 2010 automotive crisis, a smarter, more technology-focused U.S. auto industry emerged. With brands Chrysler and General Motors attracting the most attention from in-market auto shoppers during this year's auto shows, it is clear that domestic brands are still riding high on that wave of reinvention.
Agility. Innovation. Technology. Speed. These are just a few of the words I use to describe the automotive industry—and any good sales organization. As CEO of Jumpstart Automotive Group, I'm always looking for ways to improve the sales process and ROI for our clients, and the efficiency of our business. That's why I'm embracing the programmatic private marketplace just as wholeheartedly as I passed on an open marketplace.