The Latest Automotive Press And Insights

Jumpstart Reports

  • November 18, 2014

    Jumpstart is often asked for insight into what makes a rich media ad effective. In response, we offer these best practices and tips to help optimize and potentially boost performance of your rich media ads.

  • October 27, 2014

    Consumers are increasingly moving between multiple devices—and sometimes using two simultaneously. Chances are, as a marketer, you've been thinking about this more than the average person. I get it. As the CEO of an automotive marketing and advertising company, so have I.

  • August 5, 2014

    It's true. The classic shopping funnel no longer exists.
    Ever-evolving technology and a deluge of devices have forever changed
    the way customers shop, and the automotive industry is no exception.

  • July 16, 2014

    The World Cup final between Germany and Argentina drew more than 26
    million views in the U.S., making it the most-watched soccer game in
    American history and topping off a tournament that had exceeded
    expectations for viewership. And automakers planned spots knowing
    interest would likely be high.

  • May 20, 2014

    After the 2008 — 2010 automotive crisis, a smarter, more technology-focused U.S. auto industry emerged. With brands Chrysler and General Motors attracting the most attention from in-market auto shoppers during this year's auto shows, it is clear that domestic brands are still riding high on that wave of reinvention.