Agility. Innovation. Technology. Speed. These are just a few of the words I use to describe the automotive industry—and any good sales organization. As CEO of Jumpstart Automotive Group, I'm always looking for ways to improve the sales process and ROI for our clients, and the efficiency of our business. That's why I'm embracing the programmatic private marketplace just as wholeheartedly as I passed on an open marketplace.
The fourth annual Jumpstart Automotive Group Insights Book—a yearlong compilation of online auto shopping trends and industry insights—gleaned from a portfolio of automotive shopping sites and 25 million auto shoppers.
Jumpstart is often asked for insight into what makes a rich-media ad effective. In response, we offer these best practices and tips to help optimize and potentially boost performance of your rich-media ads.
Comparing audience traffic before and after the 2014 Super Bowl, Jumpstart found that Hyundai Genesis, Jaguar F-Type Coupe, and Chrysler 200 scored highest out of the 13 auto brands that advertised.
Millennials. There are old ones, young ones, ones who aren't married (and ones who are), urban ones, suburban ones. The list goes on. Just like with every labeled age group before (Generation X, Baby Boomers, the Silent Generation), it's virtually impossible to fit this generation perfectly into one, single entity. "Millennial" is a marketing misnomer if unilateral marketing strategies are applied to the lot.
But there are commonalities that can help marketers connect with younger buyers—across lifestyles and sensibilities.