From a heartfelt homage to David Bowie to a car chase that involved a not-so-usual suspect, this year's auto spots in the Super Bowl proved to have a little something for everyone.
Jumpstart Automotive Group surveys visitors to find out how shoppers are researching vehicles today.
As consumers, we like to eat delicious food, drink wine, and buy nice things, even when we understand the potential negative impacts, health or otherwise. With more data and information available to help us make choices, we're torn between giving into what we really want and making rational decisions.
As marketers, we must find ways to keep consumers focused on the positive, to appeal to emotion (trust, imagination) and rationale (convenience, logic). Here are three ways to do it.
From animated and star-studded to tearjerkers and healthy doses of nostalgia, this year's Super Bowl ads were full of surprises. Jumpstart's overall traffic on Super Bowl Sunday was up 12% (when compared to the previous two Sundays). And smartphone traffic accounted for 46% of all Jumpstart visitors on game day—compared to an average of 38% for the month of January.