The Latest Automotive Press And Insights

Jumpstart Reports

  • November 23, 2015

    Jumpstart Automotive Group surveys visitors to find out how shoppers are researching vehicles today.

  • October 29, 2015

    As consumers, we like to eat delicious food, drink wine, and buy nice things, even when we understand the potential negative impacts, health or otherwise. With more data and information available to help us make choices, we're torn between giving into what we really want and making rational decisions.

    As marketers, we must find ways to keep consumers focused on the positive, to appeal to emotion (trust, imagination) and rationale (convenience, logic). Here are three ways to do it.

  • March 23, 2015

    Insights 2014-15 Cover Graphic To help marketers better understand the fast-moving nature of the automotive industry, Jumpstart Automotive Group releases its fifth annual Insights Book—a yearlong compilation of online auto shopping trends and industry insights gleaned from the company's portfolio of automotive shopping sites.

  • February 3, 2015

    From animated and star-studded to tearjerkers and healthy doses of nostalgia, this year's Super Bowl ads were full of surprises. Jumpstart's overall traffic on Super Bowl Sunday was up 12% (when compared to the previous two Sundays). And smartphone traffic accounted for 46% of all Jumpstart visitors on game day—compared to an average of 38% for the month of January.

  • January 20, 2015

    When I ask potential new hires what they're looking for from their next job, I'm amazed when they respond, "work/life balance." Buzzz—wrong answer.