The company partners with Vast.com to combine industry-leading car tips, advice, news and reviews with comprehensive local used car inventory.
February 4, 2011 - ANN ARBOR, Mich.--(BUSINESS WIRE)--Car and Driver, the world's largest automotive enthusiast publication, today announced the launch of an online automotive shopping experience that combines the company's 55-year-old trusted brand with an inventory of millions of used vehicles.
"We've always believed in arming car shoppers with the information they need to make an informed decision."
The CARandDRIVER.com used car site (http://usedcars.caranddriver.com), which includes a new, more tightly integrated autos search platform powered by Vast.com, gives shoppers the ability to choose vehicles from a recommended list of local used cars for sale that most closely match a car buyer's requirements.
With this announcement, Car and Driver joins a network of automotive websites powered by the Vast car search platform. Those sites include Vehix.com, KBB.com, AT&T's online yellow pages (yp.com), U.S. News & World Report, AOL Autos, and Overstock.com. The Vast network of websites serves car buyers with a customized experience based on the research, information and dealer connections needed to make the car shopping process more efficient.
The team behind the used car shopping experience at CARandDRIVER.com aims to complement the leading-edge vehicle information upon which the company has built its long-standing reputation.
"Consumers know they can rely on Car and Driver's thorough and objective vehicle reporting," said Nick Matarazzo, CEO of Jumpstart Automotive Group, of which Car and Driver is a wholly-owned subsidiary. "We've always believed in arming car shoppers with the information they need to make an informed decision." Now consumers can experience a truly customized car shopping experience, not to mention the largest inventory of pre-owned cars available today, all without having to visit another website."
Ben Cohen, GM of Autos for Vast.com, also weighed in on the newly formed used car marketplace at CARandDRIVER.com.
"Car and Driver's no-holds-barred approach to car advice and reviews is invaluable to anyone interested in purchasing a new or used vehicle," said Cohen. "By adding Vast's consumer search capabilities and search advertising platform to the site, we're helping bring informed car shoppers to motivated dealers who will advise and assist consumers before they buy."
The used car marketplace will be featured on the CARandDRIVER.com homepage or users can access it directly by visiting http://usedcars.caranddriver.com.
About Car and Driver
Car and Driver (http://www.caranddriver.com) is known for its expert editorial team consisting of credible journalists who are highly regarded by car enthusiasts and automotive manufacturers for their integrity and high standards. The magazine is published by Hachette Filipacchi Media U.S. (www.hfmus.com) twelve times each year, boasting the largest audience of any monthly automotive magazine. The Car and Driver brand is a leading source of information for automotive enthusiasts and in-market car buyers. The brand also extends to many platforms, including websites, mobile sites, radio, iPhone/iPad apps, events, custom marketing programs and integrated marketing databases. Car and Driver is a part of the Jumpstart Automotive Group.
Vast.com, Inc. works within the automotive, real estate, and travel industries to create consumer search experiences and online marketplaces for the world's most respected companies. Vast offers the first search and advertising platform optimized to match in-market consumers with ideal, available homes, cars, and leisure travel itineraries while providing advertisers with access to an efficient marketplace for their unique products and services. Clients such as Kelley Blue Book, Orbitz Worldwide, USAA, AOL, U.S. News and World Report, and Yahoo! have integrated Vast's custom platform into their websites to serve over 30 million consumers per month. For more information, visit about.vast.com.
Car and Driver
Jennifer Lange, 949-916-4820