Luxury car buying is simplified by enabling shoppers to tailor side-by-side luxury car comparisons based on the features they find most important.
Ann Arbor, MI, October 19, 2011 — Car and Driver and Jumpstart Automotive Group, both part of Hearst Magazines, today announced the launch of Luxury Vehicle Advisor to help car shoppers make the best choice when buying a luxury vehicle. The online tool gives users the ability to prioritize luxury car attributes they find most important and then compare vehicles side-by-side based on their preferences.
"Shopping for a luxury car can be daunting because of the number of characteristics that may not immediately be apparent on a ten-minute test drive," said Eddie Alterman, Editor-In-Chief of Car and Driver. "Our Luxury Vehicle Advisor helps shoppers identify the ideal vehicles for them by boiling down Car and Driver's test results into a simple tool that allows shoppers to compare vehicles based on their priorities."
More than 200 luxury vehicles within Luxury Vehicle Advisor are rated and scored by Car and Driver's editors in each of the six categories based on instrumented testing and road tests. Then, luxury cars most closely matching a shopper's criteria are assigned a dynamic score which weights the priorities chosen.
Once the results are displayed, shoppers can share their picks at Facebook, Twitter or via email, or reset their selections by choosing different priority features.
Car and Driver (http://www.caranddriver.com) is known for its expert editorial team consisting of credible journalists who are highly regarded by car enthusiasts and automotive manufacturers for their integrity and high standards. The magazine is published by Hearst Corporation twelve times each year, boasting the largest audience of any monthly automotive magazine. The Car and Driver brand is a leading source of information for automotive enthusiasts and in-market car buyers. The brand also extends to many platforms, including websites, mobile sites, radio, iPhone/iPad apps, events, custom marketing programs and integrated marketing databases.
Jumpstart Automotive Group, a Hearst Media Services company, is an expert automotive marketing organization. It represents the broadest and most diverse audience of in-market car shoppers and influencers across 15 automotive websites that include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, CarSoup, U.S.News Autos, HybridCars, CarGurus, TrueCar, PlugInCars, Overstock Cars, Leftlane and EveryCarListed. Fueled by a passion for performance, Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. Additionally, Jumpstart has been on the forefront of behavioral targeting and is now developing leading research and strategic insights products. For more information, visit JumpstartAuto.com.
Jumpstart Automotive Group