Looking at traffic across its network of automotive websites, and measuring the advertisers' share of brand and vehicle model page traffic for manufacturers that purchased in-game spots, Jumpstart found that the Acura NSX gained the most ground with online car shoppers, up 78% on Super Bowl Sunday when compared to the prior Sunday, and up 690% on Super Bowl Monday when compared to a week earlier.
'Jumpstart's analysts say the humor of Acura's commercial featuring Jerry Seinfeld and Jay Leno battling over who would own the first NSX seems to have resonated well with consumers, spiking considerable shopper interest in the vehicle which isn't yet available,' officials noted.
Auto makers have become used to consideration of Super Bowl-advertised brands and models jumping significantly on sites like AutoTrader.com and Edmunds.com beginning during the game itself. Combined, auto-retailing sites saw their traffic jump by about one-third on Super Bowl Sunday compared with a week earlier, according to a just-released study by Jumpstart Automotive Group.
All signs point to the compact segment potentially representing a larger share of the pie this year as product, marketing and options continue to improve.
"I'm not sure what the right number is, but if you've got 10 car-related companies in the Super Bowl, probably only half are going to stand out, at most, and the others will just drown among the other spots," Kyriakoza said.
On the listing side, though, it's probably best not to surprise someone with this gift. Kyriakoza advised that you'll want to be sure you know all the details of your lease agreement before spending money on a listing. Some banks might not allow a transfer at all, and others might revert the lease back to the original lessee if the person who picks it up defaults on payments. "You definitely don't want to get into a situation where you're backtracking on conditions you were unaware of," he said.
Chrysler has not had a top-to-bottom redesign of the Chrysler 300 sedan since the vehicle was introduced (actually re-introduced since the 300 nameplate harkens back to the '60s) in 2004.
Leading Publisher Rep Firm adds important new audience.
Use an existing small-car platform, mix in some nifty retro styling inside & out, build it in a low-cost country, & command a higher price.
The government's "Cash for Clunkers" campaign may have been designed to get consumers to trade in gas guzzlers for small, fuel-efficient cars, but many car shoppers are showing interest in trucks despite the feds' promotion.