Jumpstart Automotive Group
Behavioral Targeting
Behavioral targeting is a technique used to increase the effectiveness of advertising campaigns. Here's how it works: Non-personally identifiable information is collected based on a consumer's web-browsing behavior, including pages visited and searches conducted. Next, ads targeted to that shopper's particular interests are served to them later during their browsing activities.
Using Jumpstart's Behavioral Targeting Solution, we place ads in front of the people that count: targeted in-market car shoppers. Unlike ad networks that place ads arbitrarily on websites via a contrived assumption of "in-market" status, Jumpstart uses proven behavioral targeting methods to track consumer shopping habits. This may include a visit to one of Jumpstart's publisher sites or a visit to an advertiser's site. Consequently, the reach of these ads expands significantly to include a network of over 80% of actively engaged online car shoppers.
According to an eMarketer study conducted in 2008, 77% of automotive shoppers are more receptive to behaviorally targeted ads than to traditional contextual ads.
Maximizing Automotive In-Market Targeting
By Joe Kyriakoza, Fuel Senior Editor
Auto brands experience dramatic increase in ad campaign effectiveness when Contextual and Behavioral Targeting are combined.
- Read more about how Jumpstart's behavioral targeting can help you succeed.
BT the Right Way
To maximize potential reach the ideal approach is to find the right audience and target that audience through contextual and behavioral means.