Jumpstart Automotive Group
Creative Services
Jumpstart offers creative services to help clients with bandwidth constraints, message development, and tactical execution. Our creative team has an indepth understanding of the industry and challenges facing automotive marketers. Our direct access to publishers enables us to develop new content for specific, innovative marketing solutions. The team is available for any level of engagement with both agencies and clients.
Our current team offers a wide range of skills, including:
- User Interface Design
- Web Design
- Banner Design
- Strategic Concept Development
- Flash Animation
- ActionScript Development
- Copywriting
- Creative Direction
- Project Management
- Video Production
- Analysis of Emerging Media and Platforms
- Widget Development
Follow The Nissan Z:
Jumpstart acted as the hub between Tequilla, OMD, Hot Import Nights, Acme Branding & Car and Driver to create a dynamic pre-launch campaign & event series for the new Nissan 370 Z.
- Designed, architected & built co-branded microsite
- Provided ongoing content updates throughout the tour
- Created & implemented a widget to follow the tour's progress
- Deployed a series of emails to databases near each tour stop
Microsite highlights during the 10 week program:
- The widget downloaded 2,264 times
- Over 1,000 names submitted on the sign-up form
- 82,239 total unique visitors
- 32,734 site visits came directly by typing in FollowTheNissanZ URL
Mile One:
Jumpstart worked with MileOne's internal marketing group to centralize the look, feel & messaging strategy for all MileOne dealers.
- Created 28 dealer templates
- Developed simple process for message updates
- Created opportunity for ongoing testing of messages & creative
Jaguar:
Jumpstart worked with the client at Jaguar as well as with the creative team at the agency to create a co-branded microsite based on a single article by Car and Driver's editorial team. The microsite featured a video, 360 views, interactive features and specifications, wall paper and more.
Mini:
Jumpstart worked closely with Mini's agency to create a homepage takeover for the launch of the new Mini Clubman. The unit ran on both Car and Driver and Road and Track's homepages for a 3-week period.
Recent Blog Posts
Jumpstart Numbers Prove Facebook was Highly Effective Outlet for Explorer Unveiling
Ford took its digital media prowess to another level when it unveiled the 2011 Explorer exclusively on Facebook, a first for a vehicle reveal, which traditionally occurs at auto shows or major industry events.
Publishers
Jumpstart partners with 10 quality, in-market publishers with complimentary strengths.