Jumpstart Automotive Group
Display Advertising
Display advertising is one of the most common ways to reach customers in order to build brand presence or to increase positive consideration. The methods of deployment are limited only by our own creativity. However, what most of us fail to realize is that display advertising is also a powerful complement to other marketing efforts — particularly that of search.
A Yahoo! Study released by comScore Networks in 2008 found that online users who were exposed to both search and display increased page views by 68% and the consumer's time spent on individual sites increased by 66%. Most importantly, the study found that advertisers who utilized a combination of both display advertising and search saw shoppers increase their purchases online by nearly 250% and offline by close to 90%. comScore released an additional study in 2008, conducted with Specific Media, that again found that "Display advertising significantly impacts search, site visitation and engagement". The Automotive category saw a 144% lift in the impact of online display ad campaigns on search activity.
Jumpstart offers digital display advertising in all IAB standard sizes and accepts standard flash, rich media, and video. Additionally, close collaboration with our publishers gives us more freedom than most other ad networks to create custom solutions and units. See our standard specifications.
