Jumpstart Automotive Group
Services for Advertisers
By connecting automotive advertisers to the industry's fastest-growing, most diverse group of car shoppers, Jumpstart has continually demonstrated the effectiveness and efficiency of our automotive marketing solutions.
We know that reaching in-market car shoppers with the right message at the right time is critical to the success of your business. Our publishers' sites reach car shoppers throughout the entire shopping process by providing exceedingly relevant information — including pricing, expert reviews, media galleries, user-genereated content, special-topic features, and outstanding coverage of automotive news and events — all of which can be segmented and targeted in a manner necessary to reach your goals. Two additional resources are available to you as well. Our experts at Jumpstart can work directly with your creative team to help alleviate bandwidth constraints, message development, and tactical execution; while the Jumpstart Strategic Insights Team tests, measures and optimizes your campaigns to help you reach your goals.
Use our cost comparison tool to see how much you can save by advertising directly to millions of in-market car buyers via our publishers' automotive sites.
- See examples of our creative work.
- Understand what makes Jumpstart Automotive Group different than an ad network.
How Far Does $100,000 go for an Automotive Advertiser?
The chart below depicts the true cost to reaching an in-market automotive shopper and highlights what the most effective media spend is for your budget.
| Cost Per Thousand Ads Served | # of Unique People Reached* | # of Unique In-Market Shoppers Reached** | Cost per In-Market Prospect | Expense Compared to Jumpstart | |
|---|---|---|---|---|---|
| Magazines | $33.00 | 3,030,303 | 151,515 | $.66 | 20x |
| Network TV | $19.00 | 5,263,158 | 263,158 | $.39 | 11x |
| Newspaper | $18.00 | 5,555,556 | 277,778 | $.39 | 11x |
| General Interest Sites | $12.00 | 8,333,333 | 416,667 | $.24 | 7x |
| Cable TV | $7.00 | 14,285,714 | 714,286 | $.14 | 4x |
| Radio | $5.00 | 20,000,000 | 1,000,000 | $.10 | 3x |
| In-Market Auto Sites*** | $25.00 | 4,000,000 | 3,000,000 | $.03 |
To learn more about our services for advertisers, click on any of the below.
- Behavioral Targeting: Technique used to increase the effectiveness of advertising campaigns.
- Creative Services: Opportunity to bring unique and creative advertising solutions to market as well as help with tactical execution.
- Display Advertising: Method of reaching customers to build your brand and to increase consideration.
- Strategic Insights: Provide powerful insights and strategic vision based on the intelligence, data and information that Jumpstart possesses.
Scion Case Study
Small car group Scion demonstrates sizeable presence during difficult economic period.
In-Market Shopping Trends
Online in-market shopping holds steady early in 2009 while sales drop to alarmingly low levels; the question is when will this early activity pay off in vehicle sales?
Media Comparison
How far does $100,000 go for an automotive advertiser?