Jumpstart Automotive Group
Strategic Insights
The Strategic Insights group is designed to make a profound, positive impact on automotive marketing. By providing powerful insight and strategic vision based on the intelligence, data and information that Jumpstart possesses, the Strategic Insights Group can help you redefine metrics for more impactful marketing.
Maximizing Automotive In-Market Targeting
By Joe Kyriakoza, Fuel Senior Editor
Auto brands experience dramatic increase in ad campaign effectiveness when Contextual and Behavioral Targeting are combined.
Small car group Scion demonstrates sizeable presence during difficult economic period.
Marketing to consumers in various stages of automotive research pays dividends for Scion, driving incremental activity while competitors falter.
In-Market Shopping Trends
Online in-market shopping holds steady in early 2009 while sales drop to alarmingly low levels; the question is when will this early activity pay off in vehicle sales?
Whose Audience is it Anyway?
by Dillon McDonald
Recent changes in an attempt to reach the most lucrative audience are proving to not have the intended effects. Who has the most valuable audience for car manufacturers and dealers?