Jumpstart Automotive Group
Services for Publishers
Whether you are a web publisher who already reaches in-market car shoppers, an online lifestyle publisher who would like to access automotive advertising budgets or a publisher of emerging media, Jumpstart can help you maximize revenue within the largest automotive advertising category.
Our Current Expertise
Jumpstart has the fastest growing and most highly engaged audience of in-market shoppers. Our publishers bring expertise in a variety of areas, each complementing one another and sharing less than 10% of the same audience between any two publishers. Jumpstart publishers collaborate on efficient implementations of technology and syndicate content to one another to build more effective and impactful programs. Currently our publishers have expertise in the following areas:
Criteria for Becoming a Jumpstart Publisher
Because a partnership is a synergistic relationship where both parties stand to benefit, there are a number of criteria we look for when selecting our Jumpstart Publishers:
- Strong, well-established in-market audience
- An obvious point of differentiation. What sets you apart from the typical auto shopping site?
- Site traffic must be at least 500,000 UU per month, 3.5 Million PV's per month
- Open-minded management team that can evolve with the latest trends
- Commitment. You're in it for the long haul
- Financial stability and the resources to grow
- Open to site design/navigation revisions
- Willing to explore a behavioral targeting partnership
Jumpstart Visitors
Jumpstart visitors viewed more pages in February than users on Yahoo!Autos, Edmunds.com, AOL Autos, Source Interlink and MSN Autos.
GM Case Study
GM turned to Jumpstart to get their Total Confidence Buyer Assurance plan in front of as many car shoppers as possible.
ExpressLane
Jumpstart closely collaborated with RPA & Honda to create a microsite specifically focused on the first time car buyer that featured content from Jumpstart's publishers.