Jumpstart Automotive Group

True Market Impact

Graphic representation of True Market Impact

Delivering Deeper
Market Intelligence
for Your Brands

Our True Market Impact™ (TMI) proprietary metric helps advertisers better understand their audience and product perceptions. TMI gauges marketing effectiveness using five critical metrics, helping to inform more precise marketing solutions.

Magnifying glass over icons representing the shopping process

True Market Impact:
Background

Third-party automotive websites offer a vast marketplace of information to help consumers during their shopping process. Shopping data garnered from our automotive websites provides greater accuracy and definition around ROI. Application of this data provides a true representation of how marketing messages influence primary funnel metrics. It also demonstrates understanding of brand health at a given point in time, seasonality trends, marketing impact or broader market implications.

Graphic representation of True Market Impact's Opportunity

Opportunity

More precise data means better measurement and more effective campaigns, allowing advertisers to:

  • Better gauge the overall market through analysis of our user base which represents approximately 15% of the in-market population
  • Clearly evaluate overall brand health and marketing effectiveness by measuring many points of the purchase funnel
  • Have a more holistic perspective on brand strength through insights on competitive activity