True Market ImpactTM (TMI)
Jumpstart Automotive Group's TMI evaluates five fundamental marketing metrics, providing the best possible snapshot of a brand today so marketers and advertisers can make more informed, effective decisions tomorrow.
True Market Impact
Jumpstart Automotive Group = Diverse Data
Through Jumpstart's 12 partner publishers—brands that include household names trusted in the automotive industry and beyond—advertisers and marketers have access to diverse data from consumers looking for a full range of content.
The Jumpstart Automotive Group Advantage
No automotive advertising and marketing company knows the auto shopping audience better than Jumpstart. While other companies are often analyzing through the lens of one audience, Jumpstart is analyzing through 12. Through its portfolio of digital publishers, Jumpstart is able to help advertisers and marketers take action—to inspire, educate, and get shoppers closer to the point of purchase.
- Gain a unique perspective on consumers responding to ads in real time
- Monitor a brand's strength through seasonal events, competitive effects, and broader market trends
- Tailor every plan to what's working and what's not working
- Gain a more holistic perspective on overall brand strength by monitoring a brand's popularity